We are honored and privileged to have our very own CFO, Carolina Molloy featured in this year’s business edition of CityScope. Having our ASI founder in CityScope lets us reach thousands of locals who subscribe to the Chattanooga-based magazine! Check out her excerpt:
“Consistent branding was crucial from day one. One of our first marketing projects was to develop our brand guide and voice – and we follow it faithfully! Our signage, brochures, rack cards, websites, and social media pages all focus on presenting images or videos of our products in use. We always want to focus on people enjoying our high-tech gear rather than simply focusing on the products themselves.
Our company offers a wide array of products and experiences for individuals and groups, so we fall into several industry categories, such as outdoor adventures, attractions and entertainment, and sporting goods retailers. A huge upside is that we can appeal to a wide audience, but that also means that it is hard to focus our messages for such a wide audience. So, our challenge is to find ways to market our offerings to multiple demographics for each product and experience type while working within a limited budget. Therefore, we need to create and publish separate campaigns for each type of audience. Measuring ROI for any marketing campaign is always difficult, especially when a company has a multi-media approach, and we often rely on guest feedback as to how they discovered us, which helps to inform our future marketing decisions.”
We were honored to have our ASI CFO in CityScope – be sure to check out the full digital version HERE
# # #
Adventure Sports Innovation (ASI) has been bringing new innovations for outdoor fun to Chattanooga since 2018, with unique products like the Swincar E-Spider off-road vehicle; a full set of Personal Transportation Devices such electric unicycles, mini-electric bikes and HoverShoes from InMotion, Enzo e-bikes, E-Scooters, mini-Segways, Evolve e-longboards and hoverboards for fun around town, ChattaScooter (private on-demand scooter rentals), and the Lift E-foil, Kymera e-jet bodyboard, Manta e-SUP and the Schiller waterbike for great times on the water! While you’re at ASI, experience the latest in Virtual Reality to bring the great outdoors inside, the FingerCoaster design-it-yourself rollercoaster, Flymax: Extreme Hang gliding simulator, and Vertigo: Walk The Plank! There is nowhere else where you can experience (and buy!) all of these exciting products in one place, with new equipment being introduced all the time. ASI helps make Chattanooga one of the most unique and fun places to live and to visit!
ASI also offers group events – BIG adventures for your small group (5-20):
- Celebrate special occasions (birthday, bachelor/bachelorette, etc.)
- Group adventures (church groups, scout trips)
- Have fun with your co-workers and learn to work better together in one of our Team Building sessions
- Learn in our STEM academic field trips for home-schooled groups, summer camps or middle and high schools.
There is nowhere else where you can experience (and buy!) all of these exciting products in one place, with new equipment being introduced all the time. ASI helps make Chattanooga one of the most unique and fun places to live and to visit!